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The national brand
Created by the State in 2005 in order to identify (by a rigorous selection) the activities relating to the tourism sector and to federate them around a common national brand: QUALITÉ TOURISME TM.
Its objective: to qualify the offer and rely on quality service providers to promote the destination France.
Over the course of the first few years, standards specific to each sector concerned are put in place. Thus, according to different procedures and standards, these types of structures can claim the mark:
- the hotel industry,
- tourist residences,
- holiday villages,
- campsites,
- guest rooms,
- Restoration,
- cafes and brasseries,
- seasonal rental agencies,
- places to visit,
- outdoor activities,
- tourist offices,
- point of sale cellars (since 2019),
- marinas,
- seminar venues,
- guided tours,
- VTC - Limousine.
The "depositaries" and "equivalences" at the national level
Certain network heads, responding to their own already rigorous quality charters, have obtained the title of depositary of the Qualité Tourisme TM mark. To put it simply: their own repository sticks in every way with the Qualité Tourisme TM repository and they are accredited to deliver the brand.
For example (non-exhaustive list):
- Les Logis is the custodian of the Qualité Tourisme TM approach. The Fédération Internationale des Logis (FIL) is approved by the Ministry of Tourism to issue the Qualité Tourisme TM mark to establishments meeting the required criteria.
- Each Yelloh! Village respects a quality charter which includes more than 510 points and rigorously checked each year by an independent audit firm. Beyond this quality charter, each camping-village is characterized by specific criteria. The quality charter of the Yelloh! Village is Quality Tourism TM approved.
How to get the mark?
The DGE (General Directorate of Enterprises) provides The Methodological Guide to Audits and Tourism Quality Sectors.
A little closer to the field
I can guide you towards the existing procedures and if I do not have all the answers for your sector, Isabelle CARDOUAT of the Departmental Tourism Committee (CDT), will be of invaluable help.
Very good to know!
Since 2019, the Occitanie region, in close collaboration with the State, the Economic Development Agency AD'OCC, the Regional Tourism Committee, the Departments and their partners in the territories (so we :-), pilot the label Qualité Tourisme Occitanie Sud de France. The latter is a variation that allows easier access to the national brand! The procedure involves, among other things, time in a group with other potential candidates and a specialist facilitator, and is all the more interesting!
We feed off exchanges with other professionals, we eventually transpose.
You can trust us, because we have tested the method for the museum that we manage.
The Region is fully committed to helping companies develop and optimize the quality of the welcome and their services offered to tourists.
We're only waiting for you !
The regional label is recognized by the National Tourism Quality Plan
Nearly 6000 companies are labeled at the French level. The Occitanie region is the first region in France, with nearly 1 labeled in 200 different sectors.
The +: a company that is committed, simultaneously obtains the national brand and the regional label.
How to access the Quality Tourism South of France label?
- Manifest yourself to Sabine of the Tourist Office
- Your application will join that of other candidates from the Gers. Once a small group has been formed by the CDT, the first working time (1 collective day) will be scheduled. The animation is carried out by the Economic Development Agency AD'OCC. From the first contact, AD'OCC will guide you towards a posture of continuous improvement!
- Then, the AD'OCC communicates to you on D-day and after its personalized brief, you confirm that you are continuing the process and that you are ready!
- A complete audit of your services will then be carried out by a quality auditor (mystery shopper visit).
Why get involved in this quality approach?
- Engage in a quality assurance process to give tourists confidence.
- Improve the services you offer to your customers.
- Optimize customer follow-up and satisfaction.
- Involve your staff.
To support you throughout your certification, at your service:
- Progress tools to increase efficiency (quality audit by a mystery shopper, interactive workshops, networking actions and intermediate quality points).
- Services to control your "digital footprint" (analysis and monitoring tools on online review sites).
- Tools for better communication (promotion kit, photo reports)
More information and testimonials online at: www.tourisme-suddefrance-pro.com
The names of the interlocutors that you will meet (in part)
At local level
- Satine of the Grand Auch Cœur de Gascogne Tourist Office (if your structure is well established in one of the 34 municipalities of the Grand Auch Cœur de Gascogne agglomeration). To explain the merits of the approach, its process and get started! And follow up with you, help you as needed after the workshop. Direct line: 05 62 05 22 89.
- Isabelle CARDOUAT from the Departmental Committee of Tourism Destination Gers for the invitation to the 1st workshop, its logistics and its follow-up. Also for follow-up.
At regional level
- Angelika SAUERMOST | Tourism Quality Project Manager - AD'OCC- Regional Economic Development Agency- Pérols site.
- Régine LATAPIE | Project Manager - Tourism and Spa Department - Toulouse site.
- Valérie RUELLE | South of France Tourism Quality Project Manager - AD'OCC- Regional Economic Development Agency- Pérols site.
And where are we here?
For the tourist office, it is by a very rigorous method that we must access the brand. In 2021-2022 we are applying for its 3rd renewal !
They have the mark
The tourist office promotes service providers with the Qualité Tourisme brand or its Qualité Tourisme Sud de France version:
- Domain of the Castagné
- Campsite le Talouch
- Bed and breakfast at La Brasserie du Goutté
- Hitton farm
- and your the Tourist Office so !
