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In partnership with the city of Auch, the tourist office launched a promotional campaign in June 2020 to support tourism professionals.
All actions are organized in Toulouse and its metropolitan area. Nearly 700 people are potentially affected, which already constitutes a significant reservoir of local visitors.
The chosen message is linked to the end of containment, and therefore focused on the message "go green", with the hashtag #sortir_enfin.
The campaign is organized in 3 stages and on 3 major supports:
- 1 digital campaign on Facebook and Instagram from June 22 to July 06 (1 views - 200 clicks)
- 1 poster campaign in Toulouse from July 8 to 14 (70 faces for an audience of nearly 600 contacts)
- 1 radio campaign from August 31 to September 26 (spots and a game).
Visuals preview on Instagram
and in bus shelter format
70 faces in the city center of Toulouse
The radio campaign
It takes place from August 31, 2020 to September 26:
- 3 20-second spots are broadcast with, on one of them, the announcement of the current CIRCa Circus Festival,
- or 216 spots in total,
- on the air of Virgin Radio and RFM radios,
- in the Toulouse and Haute-Garonne area.
La campaign is coupled with a game on the air of Virgin Radio from September 19 to 25. To advertise this game and strengthen its communication, the radio provides:
- the broadcast of 35 game promo spots of 30 seconds in floating time (from 7 a.m. to 20 p.m.) on the Virgin transmitters in Toulouse, Auch and Agen,
- the dissemination of a Facebook post on the Virgin Radio Midi-Pyrénées page,
- 5 speaks animator.
16 partners of the TO had proposed gains following our request, a big thank you to them, to you. 5 of them were selected to constitute a single prize that will be awarded to the winner of the draw on September 25.
Gift: 1 weekend with one night for 2 people in a gîte with spa access at Domaine Le Castagné in Auch, 2 vouchers of 1 hour in quad (2 people) at Quad Concept in Auch ; 2 gastronomic menus "Instantaneous" with 2 Food and wine pairings at Domaine de Baulieu in Auch; 1 hour at the thermal baths relaxation area for 2 people at the Castéra-Verduzan thermal baths; 1 glider flight around Grand Auch at Auch Gers airport.
Other operations (planned before COVID)
A campaign on the leboncoin.fr website
From Monday, July 13, the tourist office is launching a campaign on the leboncoin.fr site to promote the offer Family Plus label.
An image and notoriety campaign in the ex-Midi-Pyrénées and ex-Aquitaine regions for a period of 15 days.
Specific operations for the Museum of the Americas – Auch
In the programme :
- Presence in the summer guide of the Dépêche du Gers »This summer in Auch… Treat yourself to the Americas! ".
- Campaign from July 21 to 27 in Toulouse with 125 rear faces on all buses in the agglomeration. An estimated audience of 650 contacts.
