For the third consecutive year, our Tourist Office, alongside some forty acolytes, is a member of the Press Club of French Tourist Offices; a membership that allows us to make direct contact with the press or influencers: explanations!

In addition to the workshop we are going to at the start of the year in Paris, press requests that reach us via Fluxus Communication, the agency mandated by the Club, the latter also has the mission of organizing 7 blogtrips in pairs or solo after draw: this year we won!

Once won:

  • the agency offers blogger profiles following a brief on our targets.

The first salvo of profiles received turned out to be fruitful: the content of the two bloggers, their styles, their spirit, their qualified audiences quickly convinced us.

Personnalisation, adaptation

Personalization, adaptation

The key to our tourism professions

It was only a few weeks later that I learned that neither of them eat foie gras… No problem 🙂 we adapt and our catering professionals who were going to welcome them too!

Once the profiles are validated:

  • the agency remains the interlocutor of bloggers, the intermediary between them and us until their arrival,
  • lot totally finance the stay and takes care of its organization prayer.

The program concocted for our arriving guests:

Friday July 31 2020

Saturday August 1, 2020

Sunday 2 August 2020

Download the program sent to bloggers on D-10.

Review of the operation

Cost of hosting bloggers

  • € 925 including 4 free services (excluding work time of the TO related to organization and logistics during the weekend).

During the blogtrip

It is important to spend time with influencers, as in the case of journalists; you have to know how to find the right dosage. Our wish remains to make them live a moment of vacation and therefore to plan a maximum of time in autonomy. On this program, the evening of Friday was spent with Claire and Laetitia as well as the journeys linked to the stations. The time for the aperitif and the dinner was chosen for two reasons:

  • for the importance that these moments require in Gascon country
  • for the conviviality that emanates from it: what better way to welcome two people who do not know each other and who are going to spend a whole weekend together!

A successful first welcome evening thanks to our hosts Carine and Hélène at the Domain of Herrebouc, Félie and André at Oyster park, with the added bonus of some festive accordion pieces played by a customer of the restaurant!

Un séjour réussi

A successful stay

thanks to all of you

The tourist office is grateful to all the participants, Claire and Laetitia only had good words for you all! Thank you for the time spent and this in the middle of summer: you were perfect! This contributes so much to the overall feeling of the guests, to their enthusiasm.

We followed their adventures on Instagram and the Fluxus Communication agency as well. Claire and Laetitia have published quality stories.

Claire live from Gers

  • 47 stories including 39 photos and 8 videos.
View Claire's Gers weekend stories here.

Laetitia live from Gers

  • 59 stories including 78 photos and 3 videos;
  • 1 Instagram post including 1 published photo - 112 comments - 625 likes.
View Laetitia's Gers weekend stories here.

After the blogtrip

While waiting for the agency's report, here is some data: the travelers made other posts and were quick to write and publish their articles. Their articles (below) generated few public comments, unlike their stories and their posts, especially on Instagram.

Laetitia (blog) kikimagtravel) is quite active on Tweeter as well and has just created and integrated a totally independent collective of bloggers in the Occitanie region. This recent group also took over from their blog post. It has also forged a partnership with SNCF within the framework of the promotion of regional train lines. the SNCF.

The two guests proposed a online contest highlighting the products purchased at the Ferme du Hitton (403 mentions I love et 207 comments)

The Gers adventure of Claire, the Breton

Claire posted on her two-part blog, with an article that recounts her discoveries in the villages and second part totally devoted to Auch.

  • she made 8 Instagram posts that generated 962 I love et 56 comments (posts doubled on Facebook:
View this post on Instagram

#COMPETITION . During our getaway with @kikimagtravel in the Gers we had the chance to visit the Ferme du Hitton. Cécile and Manu produce organic cosmetics made from donkey milk. We loved the way they treated their 30 animals like teammates. No intensive production but a deep respect for the animals that we feel very quickly. . We didn't want to leave empty-handed and we wanted to introduce you to their beautiful products. We invite you to try to win a solid shampoo, a solid facial soap and a solid deodorant! . To participate: ?Follow our accounts @clairesblog and @kikimagtravel?Comment on this post by sharing your eco-responsible gestures?Invite your friends to participate by mentioning them ▶️ 1 more chance by playing on the @kikimagtravel account ▶️ 1 more chance by publishing this photo in story and mentioning us. Voting ends August 23, 23:59 p.m. Good luck? ! . #concoursinsta #concoursinstagram #giveaway #cosmetiquenaturelle #jeuxconcours #jeuconcoursfrance #jeuconcours #draweausort #greenskincare #cosmetiquesolide #cosmetiquesnaturelles

A post shared by Claire (@clairesblog) we

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Domaine de Herrebouc ?? . Located in Saint Jean Poutge, the Domaine de Herrebouc is magical and is surrounded by vineyards. Hélène and Carine welcomed us to their large property. We were immediately put at ease and the atmosphere was very friendly. . I really enjoy meeting people who are passionate and who take the time to tell us their story and their passion. They have been working together for around ten years now to create an exceptional organic wine. . It was around an aperitif with local products that we were able to taste dry but fruity white wine and full-bodied red wine. Great discoveries? ! . More information on the blog soon! @herrebouc. #clairesblog #herrebouc #vigneronne #gers #gers_focus_on #gersmagazine #igergers #fenetresurlegers #cetetejevisitelafrance #france_focus_on @tourismeauch #francetourisme #hellolesud #sudouest_photographie #suddelafrance #sudouest_focus_on

A post shared by Claire (@clairesblog) we

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A week ago we visited the pretty town of Auch thanks to @tourismeauch. We had the chance to spend a night at the Consulat gîte and I loved the place. . In the city center we knock on this beautiful wooden door. It's Benjamin who opens the door and welcomes us into a beautiful tree-lined interior courtyard. After a few words the tease is great. We then visited this wonderful place from the past which reminded me of a family home. . The decor is from yesteryear but chosen with care and taste which gives all its charm to the place. . The rooms are very pleasant and spacious which allowed me to sleep well and regain strength for what awaited us the next day! (I'm sure @kikimagtravel will agree with me!). What I like about lodges is their friendliness. During breakfast we met a couple who were traveling through the Gers on a motorbike. We exchange good addresses and good tips over tea and a croissant, and everyone goes on their way. . I will remember this night at the Consulate for a long time! . My article on Auch and the region is progressing little by little! I would like to give you all the good addresses if you are in the area? . #tourismegers #auchtourisme #auch #hellolesud #suddelafrance #sudouest_photographie #igersauch #leconsulat #maisondefamille #clairesblog #decoration

A post shared by Claire (@clairesblog) we

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Memento, the Contemporary Art Department space. Located in a former Carmel that has been closed for 10 years, this place houses a collection of contemporary art every year. . A place full of history which this year hosts the White Spirit exhibition dedicated to beliefs, memories and their resonance with the soul of God. . RDV until November 1st to discover this original and unique place and this exhibition which I really liked! . Do you like contemporary art? . #clairesblog #emmento #auch #auchtourisme #mongers #igersauch #cetetejevisitelafrance #igersfrance #artcontemporain #suddelafrance #sudouest_focus_on #jevisitelafrance #occitanietourisme #occitanie_focus_on #magnifiquefrance #travelinfrance

A post shared by Claire (@clairesblog) we

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One of the emblems of the city of Auch is its monumental staircase. 234 steps are necessary to reach the top but it has 374 thanks to its double flights. It connects the lower town to the upper town. So the view at the top is magnificent! ? ………. At the first level, you just have to look down to discover an astonishing work created to commemorate the floods of 1977. The city was submerged and caused a lot of damage. You can then read a passage from the Old Testament about the flood. ……… On the last landing, you can admire a statue of d'Artagnan, the most famous of the Gascons. ……… On the sides of the staircase are vines that have taken up residence? ! Every year, harvests are organized for amateurs? ………… Thanks @kikimagtravel For the first photo! ……… #clairesblog #auch #auchtourisme #gersmagazine #gers #cetetejevisitelafrance #staircasemonumental #visitauch #coeurdegascogne #hellolesud #sudouest_photographie #sudouest_focus_on

A post shared by Claire (@clairesblog) we

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IDEAS FOR GETAWAYS IN FRANCE?? •••••••••••••• This weekend we went to @kikimagtravel to discover Auch and its surroundings. A great idea for a getaway to France this summer, a few hours by train from Paris?️! •••••••••••••• Some small photos of the pretty storefronts of the town of Auch. It has this little vintage side that I love?. Next time I'll show you a little more of the city and its restaurants?️(because we agree: the discovery of a new city also involves its culinary talents!) ••••••••••• ••• Where have you decided to go this summer? Are you on vacation in July or August? ⛱️? •••••••••••••• #auch #auchtourisme #clairesblog #ihaveathingwithfacades #voyageenoccitanie #vintage #cetetejevisitelafrance #france_focus_on #gers #gersmagazine #igersauch #occitanie #occitanie_focus_on #occitanietourisme #passionpassport #suddelafrance #sudouest_focus_on #summervibes #summer2020 #visitauch

A post shared by Claire (@clairesblog) we

The Gers adventure of Laetitia, the Perpignan

Laetitia shares here with her readers her weekend in Auch, heart of Gascony !

  • 3 Instagram posts generating 1701 I love et 315 comments,
  • 2 posts Facebook (65 mentions I love ou I love, 7 shares and 9 comments)
https://www.instagram.com/p/CD_6ZIRjR9F/

The two young women, two beautiful people, were sincere in their exchanges live and online!

Professional area

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sabine

Sabine

The 2 September 2020